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<channel>
	<title>MHW</title>
	<link>https://morganhwalker.com</link>
	<description>MHW</description>
	<pubDate>Fri, 30 Aug 2024 03:37:38 +0000</pubDate>
	<generator>https://morganhwalker.com</generator>
	<language>en</language>
	
		
	<item>
		<title>index</title>
				
		<link>https://morganhwalker.com/index</link>

		<pubDate>Sat, 29 Jul 2023 21:28:57 +0000</pubDate>

		<dc:creator>MHW</dc:creator>

		<guid isPermaLink="true">https://morganhwalker.com/index</guid>

		<description>
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&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Wendy's Enters The Chat</title>
				
		<link>https://morganhwalker.com/Wendy-s-Enters-The-Chat</link>

		<pubDate>Fri, 30 Aug 2024 03:37:38 +0000</pubDate>

		<dc:creator>MHW</dc:creator>

		<guid isPermaLink="true">https://morganhwalker.com/Wendy-s-Enters-The-Chat</guid>

		<description>
	WENDY’S ENTERS
 THE CHAT

	WENDY’SVML


	Wendy’s is big on Twitter, but their FB content was lacking because of Best Practices. But guess who puts up numbers on Facebook? Your Mom and Dad. So we started posting like your Mom and Dad.

Credits →Art Director: Morgan Walker
Copywriter: Emily Friedman
Creative Directors: Conor Clarke and Matt KeckGroup Creative Directors: Ryan Barkhuizen and Eamon ConwayExecutive Creative Director: McKay HathawayCannes 2024 Bronze - Use of HumorBronze - Organic Reach &#38;amp; InfluenceBronze - Comm MgmtShortlist - Engagement StrategiesShortlist - Brand Experience, Use of Humor







    

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	<item>
		<title>Wendy's Buy  U a Frosty</title>
				
		<link>https://morganhwalker.com/Wendy-s-Buy-U-a-Frosty</link>

		<pubDate>Sat, 29 Jul 2023 21:28:58 +0000</pubDate>

		<dc:creator>MHW</dc:creator>

		<guid isPermaLink="true">https://morganhwalker.com/Wendy-s-Buy-U-a-Frosty</guid>

		<description>
	BUY U A FROSTY


	WENDY’SVML
&#38;nbsp;



	Strawberry Frosty was the hit of summer 22’. So we brought it back with someone who is no stranger to hits…T-Pain a.k.a. Fros-T-Pain.

After remixing T-Pain’s original hit “Buy U A Drank” and turning it into “Buy U A Frosty” we decided to make T-Pain a man of his word and invite everyone to get a free frosty on T-Pain’s tab.

Credits →Directors: 626/Miles &#38;amp; AJArt Directors: Ben Grace and Morgan Walker
Copywriters: Andrew Bohren and Christopher DavisGroup Creative Directors: Ryan Barkhuizen and Matt ClarkExecutive Creative Director: McKay Hathaway




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</description>
		
	</item>
		
		
	<item>
		<title>New Balance</title>
				
		<link>https://morganhwalker.com/New-Balance</link>

		<pubDate>Sat, 29 Jul 2023 21:28:58 +0000</pubDate>

		<dc:creator>MHW</dc:creator>

		<guid isPermaLink="true">https://morganhwalker.com/New-Balance</guid>

		<description>
	OUTSIDE CLOTHES

	NEW BALANCE
JOE FRESHGOODS
	Joe Freshgoods teamed back up with New Balance on the 990v3 “Outside Clothes,” for his second highly anticipated release. Joe’s vision was to create a spot that resonated with Us and showcased the Westside of Chicago in a beautiful &#38;amp; vibrant light.

We created a spot that reminds you of the countless summer days throughout childhood spent playing “It,” going to neighborhood block parties, and hanging out on the porch all day—the early stages of what fun meant.
Credits →Director: Mike CarsonExecutive Producer: Joe Freshgoods
Executive Producer: Ryan Hahn Producer: Miata RamosDP: Ayinde AndersonEditor: Chaz Smedley
Art Director: Morgan WalkerMusic: AlchemistStylist: Anastasia Walker




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	<item>
		<title>Converse</title>
				
		<link>https://morganhwalker.com/Converse</link>

		<pubDate>Sat, 29 Jul 2023 21:29:00 +0000</pubDate>

		<dc:creator>MHW</dc:creator>

		<guid isPermaLink="true">https://morganhwalker.com/Converse</guid>

		<description>
	A SHIRT 
TO
SLEEP IN
	CONVERSE
JOE FRESHGOODS
	Joe Freshgoods took on the classic Converse Chuck 70 in an ode to bootleg culture with various vibrant graphic tees from different eras stitched together.
For the campaign video and lookbook, my task was to transform a local nightclub into a 70’s themed dance club inspired by Chicago’s underground dance scene. 

Credits →Director: Nem PerezDirector of Photography: Jordan Moran
Photographer: Nolis AndersonStylist: Sal Yvat Art Director: Morgan Walker








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</description>
		
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	<item>
		<title>Foot Locker</title>
				
		<link>https://morganhwalker.com/Foot-Locker</link>

		<pubDate>Sat, 29 Jul 2023 21:28:58 +0000</pubDate>

		<dc:creator>MHW</dc:creator>

		<guid isPermaLink="true">https://morganhwalker.com/Foot-Locker</guid>

		<description>
	REMEMBER THE TIMES
	FOOTLOCKERWAWG


	Chicago-based label, We All We Got (WAWG) joined Foot Locker as part of the retailer’s ongoing Home Grown platform. WAWG debuted its first collection with Foot Locker, ‘Remember The Good Times’, exclusively sold at the 87th and Cottage Grove Foot Locker store in Chicago. 

Our goal was to pay homage to the beautiful, blue-collar, hard-nosed, yet loving people and capture the spirit of Chicago. 

Credits →
Creative Director/Designer: Des Owusu
Photographer: Akilah TownsendStylist: Sal YvatArt Director: Morgan H. Walker




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	<item>
		<title>Burger King</title>
				
		<link>https://morganhwalker.com/Burger-King</link>

		<pubDate>Sat, 29 Jul 2023 21:28:59 +0000</pubDate>

		<dc:creator>MHW</dc:creator>

		<guid isPermaLink="true">https://morganhwalker.com/Burger-King</guid>

		<description>
	THE DISCREET BURGER
	BURGER KING
ONE SCHOOL
	ASK
Come up with a new product for Burger King and a headline-grabbing way to launch it. 
INSIGHT
Not everyone eats their fast food loud and proud. Sometimes you want to eat fast food without anyone knowing you’re eating fast food.

IDEA
Burger King creates an option that allows customers to enjoy Burger King in discreet packaging.

EXECUTION
Burger King will send out a notification to all app users that their privacy conditions have changed. For a limited time, undercover Whopper Lovers can turn their Whopper into The Discreet Burger. App users who select the “make it discreet” option will receive their entire order in unbranded packaging. 

Campaign will end with a PR run sharing the unbranded packaging and revealing Burger King as the creators of The Discreet Burger.

Role: Art Direction/Copy — One School Portfolio School






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	&#60;img width="972" height="562" width_o="972" height_o="562" data-src="https://freight.cargo.site/t/original/i/0e6d0f6e2c95bda706f5e2a0080a24fcf9af21c6fffeff4d5b0ea18138a8d07b/bk4--1new.png" data-mid="204832376" border="0"  src="https://freight.cargo.site/w/972/i/0e6d0f6e2c95bda706f5e2a0080a24fcf9af21c6fffeff4d5b0ea18138a8d07b/bk4--1new.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Nike</title>
				
		<link>https://morganhwalker.com/Nike</link>

		<pubDate>Sat, 29 Jul 2023 21:28:59 +0000</pubDate>

		<dc:creator>MHW</dc:creator>

		<guid isPermaLink="true">https://morganhwalker.com/Nike</guid>

		<description>
	RUN THE COURT
	NIKE X WNBA
ONE SCHOOL
	ASK
Come up with an experiential idea for Nike and the WNBA that encourages young girls to get into basketball.

INSIGHT
Informal pick up games are instrumental in strengthening skills and developing continued interest in sports. Due to safety concerns, social norms, access, and skill level, girls are less likely to play games of pick-up basketball. 

IDEA
Nike creates a mobile safe space where girls run the court.

EXECUTION
A shipping container that transforms into a girls only basketball court. Young girls and parents can find the courts’ locations, join a team, and shop exclusive gear through the Nike app. 

Each location will have dedicated coaching staff with special guest appearances from WNBA players and coaches + scheduled live events.

Role: Art Direction/Copy — One School Portfolio School






	&#60;img width="972" height="563" width_o="972" height_o="563" data-src="https://freight.cargo.site/t/original/i/645e30237a1c6a36790bcac9af0acf3e6b405f87ff23d70b038052382aaa18e5/NKE-2-100.jpg" data-mid="188925851" border="0"  src="https://freight.cargo.site/w/972/i/645e30237a1c6a36790bcac9af0acf3e6b405f87ff23d70b038052382aaa18e5/NKE-2-100.jpg" /&#62;&#60;img width="972" height="562" width_o="972" height_o="562" data-src="https://freight.cargo.site/t/original/i/b58c7906738ff51f4d8b936ea647d3b6c7331d530228bd8f0989cd5cd7aa3d35/NIKE4-2-100.jpg" data-mid="188925855" border="0"  src="https://freight.cargo.site/w/972/i/b58c7906738ff51f4d8b936ea647d3b6c7331d530228bd8f0989cd5cd7aa3d35/NIKE4-2-100.jpg" /&#62;
	&#60;img width="972" height="562" width_o="972" height_o="562" data-src="https://freight.cargo.site/t/original/i/859781f2b17da90c0f3c8c6aa652f0eb089cc0e823c5cdb9546a98b1cf03a793/NIKE3-2-100.jpg" data-mid="188925859" border="0"  src="https://freight.cargo.site/w/972/i/859781f2b17da90c0f3c8c6aa652f0eb089cc0e823c5cdb9546a98b1cf03a793/NIKE3-2-100.jpg" /&#62;&#60;img width="972" height="563" width_o="972" height_o="563" data-src="https://freight.cargo.site/t/original/i/e27b531cee98c8bdda1c9b72f309ef24bd70a1da482aade35b3080f364d6823e/NIKE2-2-copy-100.jpg" data-mid="188925854" border="0"  src="https://freight.cargo.site/w/972/i/e27b531cee98c8bdda1c9b72f309ef24bd70a1da482aade35b3080f364d6823e/NIKE2-2-copy-100.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Spotify</title>
				
		<link>https://morganhwalker.com/Spotify</link>

		<pubDate>Sat, 26 Aug 2023 03:07:25 +0000</pubDate>

		<dc:creator>MHW</dc:creator>

		<guid isPermaLink="true">https://morganhwalker.com/Spotify</guid>

		<description>
	SPOTIFY SMARTS
	SPOTIFY
ONE SCHOOL






















































	ASK
Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks.

INSIGHT
Much like music, books are best when shared with groups of like minded individuals.

IDEA
Spotify gets smart with a group session feature that allows users to listen to audiobooks simultaneously.

EXECUTION
In app, Spotify will share data driven audio ads highlighting how users have used audiobook group sessions. Audio ads will be paired with interactive digital ads that suggest users for a group session.

Data driven billboards will showcase user behaviors. Street level billboards will allow Spotify users to tap the billboard to hear audio from the featured audiobook and share with others.

Role: Art Direction/Copy — One School Portfolio School






	&#60;img width="2500" height="1444" width_o="2500" height_o="1444" data-src="https://freight.cargo.site/t/original/i/5cbe5ec82b7e79562a79c15500d9d9e6ef215a92d53471f72a36a645f2bdb1d3/spotify-oneschoolweb_Spotify-2-1.png" data-mid="188928546" border="0"  src="https://freight.cargo.site/w/1000/i/5cbe5ec82b7e79562a79c15500d9d9e6ef215a92d53471f72a36a645f2bdb1d3/spotify-oneschoolweb_Spotify-2-1.png" /&#62;&#60;img width="2500" height="1444" width_o="2500" height_o="1444" data-src="https://freight.cargo.site/t/original/i/e10a6bdd2439e4c252f724488eea8d5c890e153114fb053f1bf59d22470c9b74/spotify-oneschoolweb_Spotify5--1.png" data-mid="188928539" border="0"  src="https://freight.cargo.site/w/1000/i/e10a6bdd2439e4c252f724488eea8d5c890e153114fb053f1bf59d22470c9b74/spotify-oneschoolweb_Spotify5--1.png" /&#62;
	&#60;img width="2500" height="1444" width_o="2500" height_o="1444" data-src="https://freight.cargo.site/t/original/i/13349c6eb7770c880915a0d1ac3c32400f20be5c14611b65a9969c0f427e9fea/spotify-oneschoolweb_-1.png" data-mid="188928541" border="0"  src="https://freight.cargo.site/w/1000/i/13349c6eb7770c880915a0d1ac3c32400f20be5c14611b65a9969c0f427e9fea/spotify-oneschoolweb_-1.png" /&#62;&#60;img width="2500" height="1444" width_o="2500" height_o="1444" data-src="https://freight.cargo.site/t/original/i/c195653d8609394b354ceb9539cb20d7ccf4fe8d04b84d815948ace6f6088254/spotify-oneschoolweb_Spotify-3-1.png" data-mid="188928573" border="0"  src="https://freight.cargo.site/w/1000/i/c195653d8609394b354ceb9539cb20d7ccf4fe8d04b84d815948ace6f6088254/spotify-oneschoolweb_Spotify-3-1.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Liquid Death</title>
				
		<link>https://morganhwalker.com/Liquid-Death</link>

		<pubDate>Sat, 17 Feb 2024 03:44:01 +0000</pubDate>

		<dc:creator>MHW</dc:creator>

		<guid isPermaLink="true">https://morganhwalker.com/Liquid-Death</guid>

		<description>
	NOW HIRING
	LIQUID DEATH
ONE SCHOOL
	ASK
Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance.  
INSIGHT
 Adults who stay well-hydrated appear to be healthier, develop fewer chronic conditions and live longer compared to those who may not get sufficient fluids.

IDEA
After a successful run collecting souls, Liquid Death poaches Grim Reaper as their new Chief Sustainability Officer. Things don’t go quite as planned...

EXECUTION
Liquid Death pokes fun at startup culture with  a billboard announcement of their latest hire, Grim Reaper. 

A Grim Reaper LinkedIn spoof account will be created that will share the company’s latest sustainability efforts, initiatives, and antics. 

A series of  videos will be shared showing Grim’s experience working at Liquid Death — from live pitches of deadly products to the launch&#38;nbsp; the world’s first electric hearse.

Role: Art Direction/Copy — One School Portfolio School






	&#60;img width="973" height="562" width_o="973" height_o="562" data-src="https://freight.cargo.site/t/original/i/6eebdbe4278c5e2c5394cba361c3ea331adec81ba3713b4be6ed740631a55728/Artboard-5-copy.png" data-mid="204832720" border="0"  src="https://freight.cargo.site/w/973/i/6eebdbe4278c5e2c5394cba361c3ea331adec81ba3713b4be6ed740631a55728/Artboard-5-copy.png" /&#62;
	&#60;img width="973" height="562" width_o="973" height_o="562" data-src="https://freight.cargo.site/t/original/i/caf31fde437a2ffba8091ddbbc33cea67371ea0b5272586b2b770be333fa6983/Jingle.png" data-mid="204832744" border="0"  src="https://freight.cargo.site/w/973/i/caf31fde437a2ffba8091ddbbc33cea67371ea0b5272586b2b770be333fa6983/Jingle.png" /&#62;
</description>
		
	</item>
		
	</channel>
</rss>