Art Director + Production Designer
Chicago


Info︎︎︎
Work︎︎︎

OUTSIDE CLOTHES


NEW BALANCE
JOE FRESHGOODS
Joe Freshgoods teamed back up with New Balance on the 990v3 “Outside Clothes,” for his second highly anticipated release. Joe’s vision was to create a spot that resonated with Us and showcased the Westside of Chicago in a beautiful & vibrant light.

We created a spot that reminds you of the countless summer days throughout childhood spent playing “It,” going to neighborhood block parties, and hanging out on the porch all day—the early stages of what fun meant.

Credits →
Director: Mike Carson
Executive Producer: Joe Freshgoods
Executive Producer: Ryan Hahn
Producer: Miata Ramos
DP: Ayinde Anderson
Editor: Chaz Smedley
Art Director: Morgan Walker
Music: Alchemist
Stylist: Anastasia Walker