OUTSIDE CLOTHES
NEW BALANCE
JOE FRESHGOODS
JOE FRESHGOODS
Joe Freshgoods teamed back up with New Balance on the 990v3 “Outside Clothes,” for his second highly anticipated release. Joe’s vision was to create a spot that resonated with Us and showcased the Westside of Chicago in a beautiful & vibrant light.
We created a spot that reminds you of the countless summer days throughout childhood spent playing “It,” going to neighborhood block parties, and hanging out on the porch all day—the early stages of what fun meant.
We created a spot that reminds you of the countless summer days throughout childhood spent playing “It,” going to neighborhood block parties, and hanging out on the porch all day—the early stages of what fun meant.
Credits →
Director: Mike Carson
Executive Producer: Joe Freshgoods
Executive Producer: Ryan Hahn
Producer: Miata Ramos
DP: Ayinde Anderson
Editor: Chaz Smedley
Art Director: Morgan Walker
Music: Alchemist
Stylist: Anastasia Walker
BUY U A FROSTY
WENDY’S
VMLY&R
VMLY&R
Strawberry Frosty was last year’s hit of the summer. So we’re bringing it back with someone who is no stranger to hits…T-Pain a.k.a. Fros-T-Pain.
After remixing T-Pain’s original hit “Buy U A Drank” and turning it into “Buy U A Frosty” we decided to make T-Pain a man of his word and invite everyone to get a free frosty on T-Pain’s tab.
Credits →
Directors: 626/Miles & AJ
Art Directors: Ben Grace and Morgan Walker
Copywriters: Andrew Bohren and Christopher Davis
Group Creative Directors: Ryan Barkhuizen and Matt Clark
Executive Creative Director: McKay Hathaway
After remixing T-Pain’s original hit “Buy U A Drank” and turning it into “Buy U A Frosty” we decided to make T-Pain a man of his word and invite everyone to get a free frosty on T-Pain’s tab.
Credits →
Directors: 626/Miles & AJ
Art Directors: Ben Grace and Morgan Walker
Copywriters: Andrew Bohren and Christopher Davis
Group Creative Directors: Ryan Barkhuizen and Matt Clark
Executive Creative Director: McKay Hathaway
A SHIRT
TO
SLEEP IN
CONVERSE
JOE FRESHGOODS
JOE FRESHGOODS
Joe Freshgoods took on the classic Converse Chuck 70 in an ode to bootleg culture with various vibrant graphic tees from different eras stitched together.
For the campaign video and lookbook, my task was to transform a local nightclub into a 70’s themed dance club inspired by Chicago’s underground dance scene.
Credits →
Director: Nem Perez
Director of Photography: Jordan Moran
Photographer: Nolis Anderson
Stylist: Sal Yvat
Art Director: Morgan Walker
For the campaign video and lookbook, my task was to transform a local nightclub into a 70’s themed dance club inspired by Chicago’s underground dance scene.
Credits →
Director: Nem Perez
Director of Photography: Jordan Moran
Photographer: Nolis Anderson
Stylist: Sal Yvat
Art Director: Morgan Walker
REMEMBER THE TIMES
FOOTLOCKER
WAWG
WAWG
Chicago-based label, We All We Got (WAWG) joined Foot Locker as part of the retailer’s ongoing Home Grown platform. WAWG debuted its first collection with Foot Locker, ‘Remember The Good Times’, exclusively sold at the 87th and Cottage Grove Foot Locker store in Chicago.
Our goal was to pay homage to the beautiful, blue-collar, hard-nosed, yet loving people and capture the spirit of Chicago.
Credits →
Creative Director/Designer: Des Owusu
Photographer: Akilah Townsend
Stylist: Sal Yvat
Art Director: Morgan H. Walker
Our goal was to pay homage to the beautiful, blue-collar, hard-nosed, yet loving people and capture the spirit of Chicago.
Credits →
Creative Director/Designer: Des Owusu
Photographer: Akilah Townsend
Stylist: Sal Yvat
Art Director: Morgan H. Walker
THE DISCREET BURGER
BURGER KING
ONE SCHOOL
ONE SCHOOL
ASK
Come up with a new product for Burger King and a headline-grabbing way to launch it.
INSIGHT
Not everyone eats their fast food loud and proud. Sometimes you want to eat fast food without anyone knowing you’re eating fast food.
IDEA
Burger King creates an option that allows customers to enjoy Burger King in discreet packaging.
EXECUTION
Burger King will send out a notification to all app users that their privacy conditions have changed. For a limited time, undercover Whopper Lovers can turn their Whopper into The Discreet Burger. App users who select the “make it discreet” option will receive their entire order in unbranded packaging.
Campaign will end with a PR run sharing the unbranded packaging and revealing Burger King as the creators of The Discreet Burger.
Role: Art Direction/Copy — One School Portfolio School
Come up with a new product for Burger King and a headline-grabbing way to launch it.
INSIGHT
Not everyone eats their fast food loud and proud. Sometimes you want to eat fast food without anyone knowing you’re eating fast food.
IDEA
Burger King creates an option that allows customers to enjoy Burger King in discreet packaging.
EXECUTION
Burger King will send out a notification to all app users that their privacy conditions have changed. For a limited time, undercover Whopper Lovers can turn their Whopper into The Discreet Burger. App users who select the “make it discreet” option will receive their entire order in unbranded packaging.
Campaign will end with a PR run sharing the unbranded packaging and revealing Burger King as the creators of The Discreet Burger.
Role: Art Direction/Copy — One School Portfolio School
