SPOTIFY SMARTS
SPOTIFY
ONE SCHOOL
ONE SCHOOL
ASK
Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks.
INSIGHT
Much like music, books are best when shared with groups of like minded individuals.
IDEA
Spotify gets smart with a group session feature that allows users to listen to audiobooks simultaneously.
EXECUTION
In app, Spotify will share data driven audio ads highlighting how users have used audiobook group sessions. Audio ads will be paired with interactive digital ads that suggest users for a group session.
Data driven billboards will showcase user behaviors. Street level billboards will allow Spotify users to tap the billboard to hear audio from the featured audiobook and share with others.
Role: Art Direction/Copy — One School Portfolio School
Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks.
INSIGHT
Much like music, books are best when shared with groups of like minded individuals.
IDEA
Spotify gets smart with a group session feature that allows users to listen to audiobooks simultaneously.
EXECUTION
In app, Spotify will share data driven audio ads highlighting how users have used audiobook group sessions. Audio ads will be paired with interactive digital ads that suggest users for a group session.
Data driven billboards will showcase user behaviors. Street level billboards will allow Spotify users to tap the billboard to hear audio from the featured audiobook and share with others.
Role: Art Direction/Copy — One School Portfolio School
