WENDY’S ENTERS
THE CHAT
WENDY’S
VML
VML
Wendy’s is big on Twitter, but their FB content was lacking because of Best Practices.
But guess who puts up numbers on Facebook? Your Mom and Dad.
So we started posting like your Mom and Dad.
Credits →
Art Director: Morgan Walker
Copywriter: Emily Friedman
Creative Directors: Conor Clarke and Matt Keck
Group Creative Directors: Ryan Barkhuizen and Eamon Conway
Executive Creative Director: McKay Hathaway
Cannes 2024
Bronze - Use of Humor
Bronze - Organic Reach & Influence
Bronze - Comm Mgmt
Shortlist - Engagement Strategies
Shortlist - Brand Experience, Use of Humor
But guess who puts up numbers on Facebook? Your Mom and Dad.
So we started posting like your Mom and Dad.
Credits →
Art Director: Morgan Walker
Copywriter: Emily Friedman
Creative Directors: Conor Clarke and Matt Keck
Group Creative Directors: Ryan Barkhuizen and Eamon Conway
Executive Creative Director: McKay Hathaway
Cannes 2024
Bronze - Use of Humor
Bronze - Organic Reach & Influence
Bronze - Comm Mgmt
Shortlist - Engagement Strategies
Shortlist - Brand Experience, Use of Humor
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BUY U A FROSTY
WENDY’S
VML
VML
Strawberry Frosty was the hit of summer 22’. So we brought it back with someone who is no stranger to hits…T-Pain a.k.a. Fros-T-Pain.
After remixing T-Pain’s original hit “Buy U A Drank” and turning it into “Buy U A Frosty” we decided to make T-Pain a man of his word and invite everyone to get a free frosty on T-Pain’s tab.
Credits →
Directors: 626/Miles & AJ
Art Directors: Ben Grace and Morgan Walker
Copywriters: Andrew Bohren and Christopher Davis
Group Creative Directors: Ryan Barkhuizen and Matt Clark
Executive Creative Director: McKay Hathaway
After remixing T-Pain’s original hit “Buy U A Drank” and turning it into “Buy U A Frosty” we decided to make T-Pain a man of his word and invite everyone to get a free frosty on T-Pain’s tab.
Credits →
Directors: 626/Miles & AJ
Art Directors: Ben Grace and Morgan Walker
Copywriters: Andrew Bohren and Christopher Davis
Group Creative Directors: Ryan Barkhuizen and Matt Clark
Executive Creative Director: McKay Hathaway
OUTSIDE CLOTHES
NEW BALANCE
JOE FRESHGOODS
JOE FRESHGOODS
Joe Freshgoods teamed back up with New Balance on the 990v3 “Outside Clothes,” for his second highly anticipated release. Joe’s vision was to create a spot that resonated with Us and showcased the Westside of Chicago in a beautiful & vibrant light.
We created a spot that reminds you of the countless summer days throughout childhood spent playing “It,” going to neighborhood block parties, and hanging out on the porch all day—the early stages of what fun meant.
We created a spot that reminds you of the countless summer days throughout childhood spent playing “It,” going to neighborhood block parties, and hanging out on the porch all day—the early stages of what fun meant.
Credits →
Director: Mike Carson
Executive Producer: Joe Freshgoods
Executive Producer: Ryan Hahn
Producer: Miata Ramos
DP: Ayinde Anderson
Editor: Chaz Smedley
Art Director: Morgan Walker
Music: Alchemist
Stylist: Anastasia Walker
A SHIRT
TO
SLEEP IN
CONVERSE
JOE FRESHGOODS
JOE FRESHGOODS
Joe Freshgoods took on the classic Converse Chuck 70 in an ode to bootleg culture with various vibrant graphic tees from different eras stitched together.
For the campaign video and lookbook, my task was to transform a local nightclub into a 70’s themed dance club inspired by Chicago’s underground dance scene.
Credits →
Director: Nem Perez
Director of Photography: Jordan Moran
Photographer: Nolis Anderson
Stylist: Sal Yvat
Art Director: Morgan Walker
For the campaign video and lookbook, my task was to transform a local nightclub into a 70’s themed dance club inspired by Chicago’s underground dance scene.
Credits →
Director: Nem Perez
Director of Photography: Jordan Moran
Photographer: Nolis Anderson
Stylist: Sal Yvat
Art Director: Morgan Walker
REMEMBER THE TIMES
FOOTLOCKER
WAWG
WAWG
Chicago-based label, We All We Got (WAWG) joined Foot Locker as part of the retailer’s ongoing Home Grown platform. WAWG debuted its first collection with Foot Locker, ‘Remember The Good Times’, exclusively sold at the 87th and Cottage Grove Foot Locker store in Chicago.
Our goal was to pay homage to the beautiful, blue-collar, hard-nosed, yet loving people and capture the spirit of Chicago.
Credits →
Creative Director/Designer: Des Owusu
Photographer: Akilah Townsend
Stylist: Sal Yvat
Art Director: Morgan H. Walker
Our goal was to pay homage to the beautiful, blue-collar, hard-nosed, yet loving people and capture the spirit of Chicago.
Credits →
Creative Director/Designer: Des Owusu
Photographer: Akilah Townsend
Stylist: Sal Yvat
Art Director: Morgan H. Walker
